HEY GUESSES... long time no, talk... no type?
Anyways..
During the past 2 weeks, my peers and I where assigned a task in where we had to build a band or an artist up solely dependent on a song. The song contained the genre thus the target audience and from this we worked up. The song we where given was "time is running out" and its genre was alternative rock, our target audience was males in the age range of 14- 21.

Our Music marketing campaign started with and was surrounded by an artist called "Damian Zane", he was proposed as an edgy, authentic, alternative up and coming star.

We used various social media platforms such as, twitter, Instagram and youtube to help market this star. In addition to, a website that contained his blogs and merchandise.
 
Twitter:  Twitter  usually has  over 271 million active users who tend to be younger, with 35% between the ages of 18 and 29. Although, this is not in our exact age range it covers a large number. Our twitter was composed of teasers, artsy, edgy quotes and allowed for Damian to connect with his fans, Because twitter has a lot of users and has been recently having a lot of exposure we believed this would be a perfect place to market our up and coming artist.

An example of our TWITTER:

 Facebook: Facebook usually has users that are adults and over the age of 35 thus not in our target range and unnecessary.

Instagram: Instagram has  200 million active users, 53% are between the ages of 18 and 29. Like twitter it docent cover all of our age range but majority of them. Here teasers would be posted and behind the scenes pictures too. Instagram would be similar to twitter. However, also have different content that would bring the audience to go look at it. For example, Damian's artsy and edgy photos.

An example of our INSTAGRAM feed:

Youtube: Youtube attracts all kind of ages and genders thus this was the prefect platform to introduce our music video. It covers all of our age range unlike, twitter, Instagram and Facebook.   However, we would not use it to to laugh our music videos but also music video tears and interviews with other platforms ect. 

  

Website and blog: I bunch these two together because the blog is on the website. However, they are two completely different marketing devices. The website is used as the mother board in where all of the artist social media accounts and upcoming events are accessible as well as background information on him and his team. The blog is used as a mechanism to establish a better connection with his audience, it allows for easy communication and connection without the safety risk. Furthermore, it allows for the artist to truly say how he is feeling without all the pressures of social media. This is his blog for his fans.

    

 https://manuelasoccercalda.wixsite.com/mysite

( Here isi the link so that you can see all the different aspects of the website, the blog and the merchandise) 

                       *** Side note: the link would be called Damian. Zane. However, that called for an upgrade and an up and coming artist dose not have that type of cash .. jajaj. 

     OUR ACTUAL STEP BY STEP MARKETING PLAN 

STEP ONE:  The first part of our plan was to introduce the artist in a small bar, similar to a bar called "The house of blues".

STEP TWO: Then, we where going to  book the artist shows such as radio shows, late night and morning shows, that would gain him more exposure, similar to shows like "BBC 1 (radio show)", "Good Morning America", "The Late Late Show with James Corden" and "The Tonight Show with Jimmy Fallon". All of theses shows targeted the audience we where searching for.

STEP THREE: The next step was for the artist to open up for a more famous artist at a show o festival such as "Coachella" or "Lollapalooza" and for a famous artists concert such as the "Red hot chili peppers" or "U2".

STEP FOUR: After the artist gains some type of fame, the artist will start a tour around the U.S after a year from their first appearance. The artist will perform in famous cities such as Seattle, Los Angeles, New York and Houston.

STEP FIVE: The last part of our plan is aimed towards one year, we believe the artist  could possibly make a collaboration with a video game company. Such as PlayStation, Xbox Or. Furthermore, we want the artist to also make collaborations with other artists. such as  "The 1975" and the  "Arctic Monkeys".

Prior to making all of these decisions my team and I went on a mission to research and find all the possible advice on the Alternative rock genre and what we found was: 

  

     The target audience ages 14- 21. I say this agin because this was one of the most important findings, it allowed us to gear our decisions properly. For example, the choosing of the social medias. Another finding, was the finding of  the gender, male. This allowed us to choose the proper venues and festivals. For example, the dive bars and regular bars such as house of blues. Another, very important stat was the genre, alternative rock. This helped us choose the proper radio station. For example, the one stated prior is manila focused on rock and alternative rock bands and singers, this was prefect because then is targeted not only our age range but fans of alternative rock. We also found that the main cities of rock were Seattle, Los Angeles, New York and Houston thus perfect places to preform. Furthermore, we also found that a majority of males in the age range of 14-21 play video games thus this was a perfect place to aim for in the future. 

A majority of the marketing creations were already featureD except for the most important, the music video. Sadly, I was unable to upload it because it was so large but you can see a teaser on the website in the link above. :( 

Throughout this project I have learned various things that will aid me in the creation of my portfolio project, like being more realistic and really sticking to the genre and its target audience. I have also learned to not use such similar settings to create a sense of more diversity. In our music video we used a lot of similar colors and dark shades, although we did the to stick with the genre. I have learned that possibly using different tones would have added more of a contrast that would have significantly improved our video.  Although this has nothing to do with my portfolio project, i learned that when presenting you have to be more engaging with the audience and really go in depth and explain the content.( I mean if you think about it, it could be associated with the portfolio project. A film opening has to be engaging and have significant meanings that makes the viewers "work for their food") 

  

  I REALLY ENJOYED DOING THIS PROJECT!!! It was super fun and helped me learn a lot.